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The Central Consumer Protection Authority ordered on 18 June 2026 that any '100%' claim about a product's composition, ingredients or naturalness must be literally and verifiably true.
It imposed a penalty of Rs 1 lakh each on Storia Foods and Beverages Pvt Ltd and Mrs Bectors Food Specialities Ltd for misleading advertisements and unfair trade practices.
Storia's '100% Tender Coconut Water' was found to be water reconstituted from 9.6% coconut water concentrate, and Mrs Bectors' English Oven bread marketed as '100% atta' and '100% whole wheat' contained 87% wheat flour.
Both companies were directed to withdraw the claims from all packaging, websites and digital platforms.
Apex regulator for violations of consumer rights, unfair trade practices and false or misleading advertisements; can act suo motu, on complaints, or on central government direction, supported by an Investigation Wing headed by a Director-General
The food-standards regulator; sets labelling and claims standards for food, working alongside the CCPA's advertising jurisdiction
The provision under which the CCPA was constituted in July 2020, replacing the 1986 Act's purely adjudicatory scheme with a regulator that can act before mass harm occurs.
Empowers the CCPA to order the modification or discontinuation of a false or misleading advertisement and to impose penalties on manufacturers, traders and endorsers.
Governs food labelling and claims standards through FSSAI, the parallel regime a '100% atta' claim must also satisfy.
GS Paper 2 > Statutory, regulatory and quasi-judicial bodies; Government policies and interventions for development in various sectors
General Awareness > Indian Polity, Acts and Regulatory Bodies
A deceptive or fraudulent method of promoting the sale, use or supply of goods or services, actionable under the Consumer Protection Act, 2019.
Interface designs that mislead a user into an unintended purchase or consent, on which the CCPA has issued binding guidelines.
The Section 21 power to penalise a celebrity or other endorser, not only the manufacturer, for a misleading advertisement.