CCPA Fines Two Food Brands for Misleading '100%' Labelling Claims

• •The Central Consumer Protection Authority ordered on 18 June 2026 that any '100%' claim about a product's composition, ingredients or naturalness must be literally and verifiably true.
• •It imposed a penalty of Rs 1 lakh each on Storia Foods and Beverages Pvt Ltd and Mrs Bectors Food Specialities Ltd for misleading advertisements and unfair trade practices.
• •Storia's '100% Tender Coconut Water' was found to be water reconstituted from 9.6% coconut water concentrate, and Mrs Bectors' English Oven bread marketed as '100% atta' and '100% whole wheat' contained 87% wheat flour.