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The One District One Product (ODOP) initiative has identified 1,244 products across 773 districts for branding and promotion.
The SASCI scheme provides Rs 200 crore interest-free loans to states for establishing PM Ekta Malls (Unity Malls) to sell ODOP and GI products.
The PMFME Scheme provides a 35% credit-linked capital subsidy to food processing micro-enterprises, adopting the ODOP approach.
Select, brand, and promote at least one product from each district for holistic regional growth.
Key: No direct district-specific financial allocation; instead leverages convergence with MSME, food processing, and skill schemes.
Formalize and support micro food processing units under Atmanirbhar Bharat (launched 2020).
Key: 35% credit-linked subsidy (up to Rs 10 lakh) and 50% grant for common branding, adopting the ODOP approach.
Provide financial support to states for capital projects (launched 2020-21).
Key: Offers 50-year interest-free loans; includes specific funding for PM Ekta Malls.
Promote grassroots export growth by identifying potential products.
Key: Active in 734 districts. State and District Export Promotion Committees formed to adopt District Export Action Plans (DEAPs).
Promotes export of agricultural and processed foods; partnered for 24 ODOP clusters.
Promotes marine products export; partnered for 7 ODOP clusters.
GS Paper 2 > Government Policies
Malls to be set up in state capitals/tourism hubs to promote ODOP, GI, and local handicrafts.
Scheme for Special Assistance to States for Capital Investment providing 50-year interest-free loans.