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PIB Backgrounder details a Jan Aushadhi Nutraceuticals basket under PMBJP — protein bars, protein powders, women-specific, diabetes-care and renal-care formulations and malt-based 'Poshan' foods sold at controlled prices (e.g. Women Protein Boost, 250g, ₹204.66).
The basket extends PMBJP's affordable-medicines mandate into preventive nutrition, sold through the Jan Aushadhi Kendra network under the tagline 'Quality Healthcare and Nutrition for All'.
It is manufactured to prescribed quality standards and priced as an alternative to branded nutrition supplements.
Make affordable dietary supplements (protein, immunity, malt-based nutrition, disease-specific formulations) available through the existing Jan Aushadhi retail network
Key: Sold alongside PMBJP's core generic-medicine range at prices below branded nutraceutical products; includes women-specific and disease-specific (diabetes, renal) variants
Provide quality generic medicines and surgical items at affordable prices to reduce out-of-pocket health expenditure
Key: Run through Jan Aushadhi Kendras; medicines procured centrally and quality-tested before sale
Implements and manages PMBJP, including procurement, quality certification and Kendra network expansion
Products like protein powders and nutrition bars are regulated in India as 'health supplements/nutraceuticals' under the Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016, notified by FSSAI (implemented from 2018, amended 2021-22) — distinct from drugs, which fall under the Drugs and Cosmetics Act.
Simple Analogy: A nutraceutical sits between an ordinary food and a medicine — regulated for safety and labelling like a food, but marketed for a specific health benefit like a supplement
GS Paper 2 > Governance > Welfare Schemes; GS Paper 3 > Health
PMBJP is a recurring PIB/scheme topic
Pradhan Mantri Bhartiya Janaushadhi Pariyojana — scheme for affordable generic medicines and, more recently, nutraceuticals
Pharmaceuticals & Medical Devices Bureau of India — autonomous body implementing PMBJP