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PM Modi will launch the 'Nasha Mukta Yuva for Viksit Bharat Sankalp Abhiyaan' on 2 August 2026 — a 100-week youth-led Jan Bhagidari movement against substance abuse, led by MY Bharat
Over 1 crore youth are expected to take the Nasha Mukti Pledge simultaneously at nearly 10,000 locations across the country
The campaign complements the existing Nasha Mukt Bharat Abhiyan (launched 2020, now covering all districts) and runs through MY Bharat, the autonomous youth-development body launched in October 2023
Build a youth-led people's movement against substance abuse
Key: 100-week campaign with weekly Sunday activities; run through MY Bharat volunteers nationwide
Reduce demand for drugs through outreach, awareness and treatment, alongside NCB's supply-side action
Key: Launched 15 August 2020 in 272 vulnerable districts; expanded to 372 (August 2022) and to all districts nationwide from 15 August 2023; run by the Ministry of Social Justice & Empowerment
Autonomous youth-development body leading the new campaign
The Ministry of Social Justice & Empowerment's existing demand-reduction campaign, now running in all districts nationwide since August 2023 — the new youth-led Abhiyaan runs alongside it, under the Ministry of Youth Affairs & Sports
Operates as one of MY Bharat's volunteer wings for this campaign, alongside dedicated MY Bharat Volunteers and Youth Clubs
GS Paper 2 > Governance > Youth Welfare Schemes
First appearance — new campaign launching 2 August 2026
Literally 'people's participation' — the citizen-led movement model this and several other government campaigns are built around
Mera Yuva Bharat — autonomous body under the Ministry of Youth Affairs & Sports for youth (15-29 years) development, launched October 2023