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A one-day branding and marketing awareness programme was held at Kushalnagar, Kodagu district, on August 10, 2026.
About 150 tailor beneficiaries registered under the PM Vishwakarma scheme took part.
The session covered AI tools, digital marketing, e-commerce onboarding, QR code generation and Udyam Portal registration.
PM Vishwakarma is a Central Sector scheme of the Ministry of MSME covering 18 traditional trades.
Participants were also briefed on the Prime Minister's Employment Generation Programme.
Support traditional artisans and craftspeople working with their hands and tools
Key: A Central Sector scheme of the Ministry of MSME covering 18 traditional trades
Generate employment by supporting the setting up of micro-enterprises
Key: Credit-linked subsidy programme; participants were briefed on eligibility and the application process
Provide a single online registration system for micro, small and medium enterprises
Key: Registration is the gateway to MSME benefits and formal recognition
General Awareness > Government Schemes
General Awareness > MSME Schemes and Priority Sector
A scheme fully funded by the Union Government and implemented by central agencies, unlike Centrally Sponsored Schemes which states co-fund.
The Government of India's online MSME registration system, replacing the earlier Udyog Aadhaar.
Prime Minister's Employment Generation Programme, a credit-linked subsidy scheme for setting up micro-enterprises.